On September 3, 2026, the Jinxi Chuangjian Entrepreneurs' Roadshow took place at Jinxi Academy in Nanjing. Under the theme “Helping good projects gain visibility and connecting valuable resources,” it brought together more than 30 guests from finance, technology, culture and supply chains. Five presenters introduced their projects and partnership needs, followed by questions from five experts on markets, investment, branding and business models.
The five projects offered different approaches to entrepreneurship, spanning student development, pet tourism, AI marketing, cross-border e-commerce and health management. They shared three central questions: whom to serve, how to create value, and how to turn an idea into a sustainable operation.
Arrival and introductions
The event began with registration and informal conversations. Guests took photos at the sign-in board and gathered at Jinxi Academy ahead of the presentations and discussions.
Opening remarks launch the roadshow
Cao Mingcheng opened the roadshow on behalf of the Jinxi Academy Executive Committee. Under the theme of making promising projects visible and connecting useful resources, the event brought together project presentations, expert feedback and conversations to help entrepreneurs exchange experience and explore cooperation.
Five projects refine their direction through questions and discussion
Five presenters then introduced their projects in turn: ongoing student services, pet tourism, AI digital marketing, AI cross-border commerce and health management. Experts asked questions about customer needs, business models and operational foundations.
Student services: from competitions to continued support
Tao Jincheng, General Manager of Hongxiang Shangdao (Nanjing) Technology Development Co., Ltd., represented Jiangsu Hanjiu Technology Co., Ltd. and presented a platform for ongoing student engagement and services. Students continue to need practical experience, skills development, career guidance and entrepreneurial support after a competition. The platform aims to use competitions as the starting point for a longer service relationship.
The project follows three steps: connecting with students, understanding their needs and matching them with services. Competitions and development activities provide initial contact; academic year, skills and career interests help identify needs; practical projects, training, job recommendations and industry-park resources provide follow-up support. The presentation summarized this as bringing people together through competitions and helping them achieve more through the platform.
Experts asked about the distinction between users and paying customers, the appeal of competitions, revenue sources, and the core team's commitment and responsibilities. The discussion encouraged the project to define specific post-competition services backed by real demand and delivery capability.
Pet tourism: connecting visitor experiences, business and animal welfare
The pet tourism project combines cat interaction with coffee, reading and tea in tourism venues, with camping and cultural activities considered where suitable. The presenter described stray-cat rescue and adoption as an important part of the model, with operating income intended to support care, treatment and neutering.
Beyond everyday venue services, the project outlined corporate team-building events, car-club activities and plans to operate a wider range of tourism spaces. These services involve different requirements for locations, programming and on-site delivery.
Experts asked about revenue per venue, the relationship between daily trade and events, and the responsibilities and revenue-sharing arrangements of brands, property owners and operators. Discussion of expansion focused on site selection, reliable delivery and differentiation: how could a popular venue become a repeatable, sustainable business?
AI digital marketing: defining services and partnerships for customer acquisition
The AI marketing presentation explored changing business needs. Drawing on experience with websites, video, short-form content and search promotion, the presenter discussed integrating AI tools into marketing services and sought market and channel partnerships.
The presentation considered new ways customers find information and the coordination required among marketing plans, account management and delivery teams. Alongside technical tools, providers need a clear definition of their target customers, services and partners' roles.
Expert feedback covered customer geography and sectors, sales-team responsibilities, direct accounts and channel management. The panel recommended defining the capabilities and responsibilities sought from partners so that business development, account management and delivery work together.
AI cross-border commerce: applying tools to store operations
The cross-border e-commerce project presented AI as a practical operating tool. Its approach starts with training and hands-on store operations, then connects sourcing, supply chains, logistics and software. The presenter aims to reduce repetitive work and develop processes that a team can execute consistently and replicate.
The discussion centered on identifying a clear core business. Training, supply-chain services and store operations are related, but each involves different customers, capabilities and delivery responsibilities.
Experts asked which business should be validated first, how a store or small team could operate viably, which processes were repeatable and where AI was used. The exchange encouraged a clearer distinction between recruiting resources and delivering services, with an implementation plan grounded in current capabilities.
Health management: from product presentations to channels and teams
Jiangsu Shiliuchao Traditional Chinese Medicine Health Management Co., Ltd. presented its purslane product range for everyday eye-care settings and discussed offline distribution. The presenter described potential cooperation with optical shops, traditional Chinese medicine clinics and wellness venues, seeking marketing channels and partner teams.
The discussion also addressed how research and product development connect with market operations. Partnership needs extended beyond the products themselves to sales organization, channel support and team development.
Experts asked about pricing, cost structure, staffing and operating balance, and whether the immediate need was funding or stronger marketing capability. They emphasized clear responsibilities and return arrangements so that partnerships fit the project's current stage.
Roundtable discussion: turning interest in cooperation into specific questions
After the five presentations, a roundtable brought their challenges together. Despite different sectors, customer positioning, willingness to pay, revenue structure, team responsibilities and delivery remained common themes. Experts recommended starting with a defined customer need, validating the business and then considering expansion against existing people, experience and resources.
The discussion encouraged entrepreneurs to be precise about the resources they seek: customers, channels, capital, supply chains or partners who can share delivery responsibilities. Clear gaps and partnership boundaries make follow-up conversations more productive.
Recognizing the projects with individual awards
Following the presentations and scoring, the organizers announced five awards: Best Commercial Value for the student services platform; Best Innovation Breakthrough for the pet tourism project; Best Team Presentation for AI marketing; Best Resource Integration for cross-border e-commerce; and Greatest Development Potential for health management.
Best Resource Integration Award
Best Innovation Breakthrough Award
Best Commercial Value Award
Greatest Development Potential Award
Best Team Presentation Award
Conversations continue after the roadshow
Participants continued discussing business needs and potential cooperation after the awards. The organizers expressed their hope that the academy would become a regular meeting place for entrepreneurs. The five presentations offered opportunities to learn across sectors and established practical topics for further project development and cooperation.
May the connections last beyond this gathering, and growth continue every day.
