ELEXVX BRAND
Brand
Every expression should remain clear, consistent, and recognizable.
Core visual assets
Choose the official logo version suited to your context.
Brand identity
A consistent symbol and color across every touchpoint
Symbol
Standard: brand blue #0B3EA8 on white or light backgrounds;
Reversed: solid white on brand blue or other dark backgrounds;
Monochrome: solid black or white for monochrome printing or limited-ink applications.
Wordmark
The custom wordmark uses vector outlines and does not require an external font;
The primary logo must be at least 96px wide. Use the standalone EX symbol at smaller sizes.
Design and meaning
Our identity in every line
The name
Elexvx derives from “Electrify Vision X,” expressing our ambition to illuminate possibilities with AI and explore the unknown.
Visual language
Shared EX structure: the three horizontal strokes of E share angled cuts with X, expressing the meeting of business lines and connections across borders;
Forward angles suggest movement without details that scale poorly, such as trails or outlines;
A single brand blue reduces production complexity and supports consistent recognition.
Logo guidelines
Follow these rules to preserve the identity's consistency and integrity.
Relevant use
Use the logo only in contexts directly related to Elexvx products, services or partnerships.
Follow the official specifications
Use the proportions, clear space and colors shown here, and identify Elexvx as the owner.
Keep backgrounds clear
Avoid patterned or visually complex backgrounds that reduce recognition.
Do not modify the logo
Do not add outlines, shadows or other unauthorized elements, or stretch, rotate or distort the logo.
Do not create variants
Do not create unofficial business or product variants or alternative marks.
Keep the wordmark intact
Display the complete name without covering, cropping or reducing its legibility.
Legal notice
Hongxiang Shangdao ® and its symbol are registered trademarks of Hongxiang Shangdao (Nanjing) Technology Development Co., Ltd.
These guidelines are for authorized use within applicable law and the scope of permission granted.
Modification, reproduction, distribution or derivative use requires written permission.